Malaysia – Country Commercial Guide

Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.

eCommerce – Overview

In the past six months, the e-commerce industry in Malaysia is rapidly growing and becoming a competitive industry, especially with the current global pandemic fueled by the increase of smartphone penetration in the country.  Malaysia is now an attractive market for eCommerce in Southeast Asia due to its dynamic economy and developed infrastructure for digital technologies.

In 2020, 80% of the population of the country population are active internet users (26.7 million) and has a high rate of mobile phone penetration (83%).  As of January 2020, there are 26 million social media users and 40.7 million mobile connections in Malaysia.